Impact of Social Media on Society

"Do you have Facebook?"
"Yes, of course. But I don't think you can find me, as there are too many people who have the same name as me. Try searching with my surname as well."
"Hey, you celebrated your birthday in K-Box, right? I saw the photos in your Facebook."
"Bro, I saw your comments about the YouTube video that I've posted in my blog. I'm happy that you are also deeply moved by the 'Dancing Peacock Man' as well."

Social media or "social networking" has almost become part of our daily lives and being tossed around over the past few years. It is like any other media such as newspaper, radio and television but it is far more than just about sharing information and ideas. Social networking tools like Twitter, Facebook, Flickr and Blogs have facilitated creation and exchange of ideas so quickly and widely than the conventional media. The power of define and control a brand is shifting from corporations and institutions to individuals and communities. It is no longer on the 5Cs (e.g. condominium, credit cards and car) that Singaporeans once talked about. Today, it is about the brand new Cs: creativity, communication, connection, creation (of new ideas and products), community (of shared interests), collaboration and (changing the game of) competition.

In January 2010, InSites Consulting has conducted an online survey with 2,884 consumers from over 14 countries between the ages of 18 to 55 years old on social networking. More than 90% of participants know at least 1 social networking site and 72% of participants are members of at least 1 social networking site. On the average, people have about 195 friends and they log in twice a day to social networking sites. However, 55% of the users cannot access their social network websites at work. In the past, not many adults were able to make more than 500 friends, but with social media, even a child or teenager can get to know more than 500 people in a few days by just clicking the mouse. Social media has devalued the traditional definition of "friend" where it means trust, support, compatible values, etc. Although we get to know more people, we are not able to build strong bond with all the people whom we met as our available time is limited. Hence, there is an upcoming social trend of people with wider social circles, but weaker ties (people we don't know very well but who provide us with useful information and ideas).

Impact of Social Media on Society

Social media also influences people's buying behaviours. Digital Influence Group reported that 91% of the people say consumer reviews are the #1 aid to buying decisions and 87% trust a friend's recommendation over critic's review. It is thrice more likely to trust peer opinions over advertising for purchasing decisions. 1 word-of-mouth conversation has an impact of 200 TV ads. With the prevalence use of social media, there is numerous news related to it from the most viewed YouTube video on "Armless pianist wins 'China's Got Talent'" to Web-assisted suicide cases (e.g. New Jersey college student who killed himself after video of him in a sexual encounter with another man was posted online). Thus, does social networking make us better or worse off as a society?

Positive Effects of Social Media

Besides having opportunity to know a lot of people in a fast and easy way, social media also helped teenagers who have social or physical mobility restrictions to build and maintain relationships with their friends and families. Children who go overseas to study can still stay in meaningful contact with their parents. To a greater extend, there is anecdotal evidence of positive outcomes from these technologies.

In 2008, President-elected Obama won the election through the effective use of social media to reach millions of audience or voters. The Obama campaign had generated and distributed huge amount of contents and messages across email, SMS, social media platforms and their websites. Obama and his campaign team fully understood the fundamental social need that everyone shares - the need of being "who we are". Therefore, the campaign sent the message as "Because It's about YOU" and chose the right form of media to connect with individuals, call for actions and create community for a social movement. They encouraged citizens to share their voices, hold discussion parties in houses and run their own campaign meetings. It truly changed the delivery of political message.

Obama campaign had made 5 million "friends" on more than 15 social networking sites (3 million friends on Facebook itself) and posted nearly 2,000 YouTube videos which were watched over 80 million times. At its peak, their website, MyBarackObama.com, had 8.5 million monthly visitors and produced 400,000 blog posts. In order to ensure that their contents were found by people, the Obama campaign spent .5 million on Google search in October alone, 0,000 on Advertising.com, 7,000 on Facebook in 2008, etc. Currently, Obama's Twitter account has close to 6 million followers.

In 2010, after the earthquake happened in Haiti, many of the official communication lines were down. The rest of the world was not able to grasp the full picture of the situation there. To facilitate the sharing of information and make up for the lack of information, social media came in very handy to report the news about the affected area on what happened and what help was needed. Tweets from many people provided an impressive overview of the ongoing events from the earthquake. BBC covered the event by combining tweets from the work of its reporter Matthew Price in Port-au-Prince at the ground. Guardian's live blog also used social media together with the information from other news organisations to report about the rescue mission.

It has been two years since CNN officially launched iReport as a section of its website where people can upload video material, with contact information. During the Haiti crisis, CNN had published a range of social media material but not all the materials were verified. The editorial staff would vet the reports from the citizen journalists and labeled them differently compared to unverified contents. On Facebook, a group, named "Earthquake Haiti", was formed to show support and share updates and news. It had more than 14,000 members and some users even pleaded for assistance to the injured Haitians in the group. Using email, Twitter and social networking sites like Facebook, thousands of volunteers as part of Project Ushahidi were able to map reports sent by people from Haiti.

The most impressive part of the social media's impact on Haiti is the charity text-message donations that soared to over million for the victims in Haiti. People interested in helping the victims are encouraged to text, tweet and publicize their support using various social networking sites. The Global Philanthropy Group had also started a campaign to ask wealthy people and celebrities, like Ben Stiller and John Legend to use Twitter and Facebook to encourage others to give to UNICEF. An aid worker, Saundra Schimmelpfennig, allowed the advice from other aid workers and donors to post on her blog regarding to choosing which charitable organisations to support. In the meantime, donors were asking questions in Twitter, Facebook and blogs about their donations and endorsements of their favourite charities. After every crisis, the social media for social cause becomes a more effective medium to spread the word.

Negative Effects of Social Media

There are always two sides of every coin. Social media is just a tool or mean for people to use. It is still up to the users on how to use this tool (just like a knife, can help you to cut food or hurt others). Pew Research Center's Internet & American Life Project and Elon University's Imagining the Internet Center conducted a study on "The Future of Online Socializing" from the highly engaged, diverse set of respondents to an online, opt-in survey consisted of 895 technology stakeholders and critics. The negative effects presented by the respondents included time spent online robs time from important face-to-face relationships; the internet fosters mostly shallow relationships; the act of leveraging the internet to engage in social connection exposes private information; the internet allows people to silo themselves, limiting their exposure to new ideas; and the internet is being used to engender intolerance.

Some respondents also highlighted that there will be development of some new psychological and medical syndromes that will be "variations of depression caused by the lack of meaningful quality relationships", and a "new world society". The term, "Social Networking", has begun to deceive the users to believe they are social creatures. For instance, spending a couple of hours using Farmville and chatting with friends concurrently does not convert into social skills. People become dependent on the technology and forget how to socialise in face-to-face context. The online personality of a person might be totally different from his/her offline character, causing chaos when the two personalities meet. It is apparent in online dating when the couple gets together in face-to-face for the first time. Their written profiles do not clearly represent their real-life characters. It is more enticing for people to type something that others want to hear than saying the truth.

Besides the "friendship", creators of social networking sites and users redefine the term, "privacy" in the Internet as well. The challenge in data privacy is to share data while protecting personally identifiable information. Almost any information posted on social networking sites is permanent. Whenever someone posts pictures or videos on the web, it becomes viral. When the user deletes a video from his/her social network, someone might have kept it and then posted it onto other sites like YouTube already. People post photographs and video files on social networking sites without thinking and the files can reappear at the worst possible time. In 2008, a video of a group of ACJC students hazing a female student in school on her birthday was circulated and another video of a SCDF recruit being "welcomed" (was hosed with water and tarred with shoe polish) to a local fire station made its way online.

Much news has been reported about online privacy breach in Facebook and Facebook is constantly revising their privacy policy and changing their privacy controls for the users. Interestingly, even when users delete their personal information and deactivate their Facebook account, Facebook will still keep that information and will continue to use it for data mining. A reporter asked whether the data will at least be anonymized. The Facebook representative declined to comment.

In the corporate world, human resource managers can access Facebook or MySpace to get to know about a candidate's true colours, especially when job seekers do not set their profiles to private. Research has found that almost half of employers have rejected a potential worker after finding incriminating material on their Facebook pages. Some employers have also checked the candidates' online details in Facebook pages to see if they are lying about their qualifications. Nowadays, younger generations have a complete disregard for their own privacy, opening doors to unwelcome predators or stalkers.

Impact of Social Media on Society
Check For The New Release in Health, Fitness & Dieting Category of Books NOW!
Check What Are The Top Cooking Books in Last 90 Days Best Cheap Deal!
Check For Cookbooks Best Sellers 2012 Discount OFFER!
Check for Top 100 Most Popular Books People Are Buying Daily Price Update!
Check For 100 New Release & BestSeller Books For Your Collection

Raymond Tay
Founder & Trainer of Leader's Wheel LLP

Having strong interest in personal development and helping others.

My Company Site: http://www.leaderswheel.com
My Learning Blog: http://www.leaderswheel.com/raymondtay

watches mobile phone Best Offer Cane Creek 110 Zerostack Headset Buy Extra Containment Receiver For Ef 3000 Best Buy Chippendale Fish Fork With Hollow Handle

State Power, Social Power, and Communities

The more I read, the more I realize the true secret to success in business and life is related to the strength of relationships within a person's community. The myth of rugged isolated individualism, although enduring, is, in truth, only a myth. Economic, educational, even political effectiveness are all improved when people work together. Please don't misunderstand me, I haven't turned to economic communism; however, I can understand better how so many have been drawn into this illogically evil doctrine. Specifically, most people, if given the choice between being alone or in community, will choose community, even if the association is Biblically wrong, thus communism's growth. In fact, a cursory look at organizations as diverse as communism, the mafia, and gangs will exhibit the enduring need for community.

Communities versus Individualism

If community is essential to human beings, then the question is: How do we incorporate community into a society without sacrificing life, liberty, and property? Since liberty cannot exist where the State dictates, the idea of community and freedom precludes State control. Therefore, free communities are a misnomer unless they are voluntary organizations. However, although the non-involvement of the State is essential, it isn't sufficient to create community. The other side of the equation is for people to learn how to work within a community setting. Consequently, the atomistic rugged individualism of American myth must be replaced by men and women who work within a Biblical framework of ordered liberty and love. In other words, the greedy, self-centered capitalist is not a true picture of a free-enterprise Biblical community. In fact, this caricature of American freedoms pinpoints what is plaguing America - the loss of community roots and liberty (Social Power), instead, replaced by today's (State Power) crony capitalism.

State Power, Social Power, and Communities

Murray Rothbard, the late dean of Austrian Economists, wrote in Conceived in Liberty:

With Albert Jay Nock, the twentieth-century American political philosopher, I see history as centrally a race and conflict between "social power" - the productive consequence of voluntary interactions among men - and state power. In those eras of history when liberty - social power - has managed to race ahead of state power and control, the country and even mankind have flourished. In those eras when state power has managed to catch up with or surpass social power, mankind suffers and declines.

State Power versus Social Power

In sum, wherever State Power flourishes, Social Power declines. Thankfully, however, the reverse is true as well. By standing on the shoulders of both Nock and Rothbard, we see that societies can be organized around two competing philosophical choices:

1. State Power: Top down external discipline and the subsequent loss of liberty endured.

2. Social Power: Bottom up internal discipline and the subsequent ordered liberty enjoyed.

The first option is the real-life history of America since around the Civil War, with State Power moving ahead and Social Power in subsequent decline. Since 1913, however, the battle has become a run-away drubbing with State Powers triumphing in the Federal Reserve Act, the Federal Income Tax amendment, and the democratic election of Senators. In truth, it's hard to fathom a worse mixture of federal legislation (for Social Power) in one year in one country than what occurred in America in that fatal year of 1913. In other words, 1913 wasn't just (to use Oliver DeMille's term) a freedom shift, it was a freedom rout. I look forward to DeMille's book 1913 which elaborates on these fateful events.

The second option is America's (and the West's) best hope for freedom. America needs a community restoration, starting, not from the top down (State Power), but rather, from the bottom up (Social Power), in order to revitalize America. Social Power is fueled by social capital - a sociological concept which refers to the value of social relations and the role of cooperation and confidence to get collective results in any endeavor - to paraphrase Robert Putnam, in is classic Bowling Alone. Putnam explains the key role of social capital, "A society characterized by generalized reciprocity is more efficient than a distrustful society, for the same reason that money is more efficient than barter. If we don't have to balance every exchange instantly, we can get a lot more accomplished. Trustworthiness lubricates life. Frequent interaction among a diverse set of people tends to produce a norm of generalized reciprocity." Furthermore, Putnam argues, "Does social capital have salutary effects on individuals, communities, or even entire nations? Yes, an impressive and growing body of research suggest that civic connections help make us healthy, wealthy, and wise. Living without social capital is not easy, whether one is a villager in southern Italy or a poor person in the American inner city or a well-heeled entrepreneur in a high-tech district." Social capital matters, in other words, both personally, professionally, and politically.

Social Capital: Turning Aspiration into Realities

Putnam goes on to list five specific areas where the trust and understanding inured by social capital helps translate aspirations into realities:

1. Social capital allows citizens to resolve collective problems more easily through improved teamwork.

2. Social capital greases the wheels that allow communities to advance smoothly through improved trust.

3. Social capital helps widen the awareness of fellow citizens that their fates are intertwined through improved understanding.

4. Social capital serves as conduits for the flow of helpful information and resources to accomplish community and individual goals.

5. Social capital improves individual lives through psychological and biological processes. In fact, numerous studies suggest lives that are rich in social capital cope with trauma and illnesses significantly more effectively.

America's Social Capital Decline

Even with social capital's overwhelming advantages, Putnam acknowledges its decline, writing, "Americans have had a growing sense at some visceral level of disintegrating social bonds." He explains further, "More than 80% of Americans said there should be more emphasis on community, even if it puts more demands on individuals." In sum, social capital isn't just the fuel for Social Power - a necessary check on State Power - but it also enhances individual lives through the sense of belonging engendered within communities. Strikingly then, the decline of social capital, not only attacks society's freedoms, but also attacks an individual's well-being. With so much to gain and so much to lose, why aren't more people focused on the restoration of communities throughout America and the West? That question will be the subject of further articles.

State Power, Social Power, and Communities
Check For The New Release in Health, Fitness & Dieting Category of Books NOW!
Check What Are The Top Cooking Books in Last 90 Days Best Cheap Deal!
Check For Cookbooks Best Sellers 2012 Discount OFFER!
Check for Top 100 Most Popular Books People Are Buying Daily Price Update!
Check For 100 New Release & BestSeller Books For Your Collection

Orrin Woodward 2011 IAB Top Leaders Award; NY Times, Wall St. Journal, USA Today, Money & Business Weekly best selling co-author of Launching a Leadership Revolution & Top 25 Leadership Gurus List. Orrin's blog is an Alltop selection and ranked in HR's Top 100 Blogs for Management & Leadership. http://orrinwoodwardblog.com

cell phone watches Best Offer Cane Creek 110 Zerostack Headset