Thursday, December 27, 2012

Personals Like Craigslist - But Better!

If you go looking, you will find personals like Craigslist all over the internet. Most sites offering online classifieds have a personals section nowadays. They all suffer from the same problem, however. And this problem will usually result in you wasting time and often losing money.

This article is here to give you fair warning about the drawbacks to using these internet classifieds and also a solution that is a much better alternative for you to find a date or casual encounter.

The problem with personals like Craigslist is the huge number of con artists using the service to market dating products. If you post a personal ad, you will receive dozens, sometimes hundreds of responses. The majority of these emails will come from clever internet marketers, posing as attractive women who want you to join a dating service in order to meet them.

Personals Like Craigslist - But Better!

Some of those emails will come from real women, true, but how are you to tell which ones are real and which are fake? There is no way. Which means, though the personals at Craigslist are a good concept, they tend not to work for most of us.

The solution that most people overlook is to use a big-name dating service. Most people are put off by these services because they think you need to pay to use them. Not true. You only pay for premium features. And, let us face it, if you do pay for premium features, that is probably a small cost to pay for what you get.

And what do you get? Well major dating sites are personals like Craigslist in many ways. You can join for free and use many of their services without cost. You can make searches of people in your area and read what they are looking for.

You get a lot more, though, than that offered by personals at Craigslist. You get real people, no internet marketers trying to con you; you get to see who is online and who is offline; you get to contact people with instant messages; you get to add them as friends and view their photo albums.

So, all in all, they represent a much better alternative. They offer far more features, many of them offer free accounts, and when you get an email from a woman you know that she's real, and not some clever con artist!

Personals Like Craigslist - But Better!
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Saturday, December 15, 2012

Best Places to Retire For Affordable Golf Course Living

Today, more and more avid golfers who are approaching their retirement years are growing increasingly concerned that the current economic crisis in this country might perhaps force them to abandon the idea of finding a place to retire on or near a golf course. True, for many golfers, their shrinking 401 investment portfolio and uncertain financial status might necessitate that they forgo the luxury of an expensive luxury home on the fairways of a prestigious private country club.

However, with careful planning, a willingness to downsize that dream retirement home and the investment of some time and effort in pursuit of an affordable place to golf, it is still possible to find a very well-priced and inviting home in a golfing environment that most retirees would consider as fitting their requirement for the best place to retire.

In fact, in nearly every area of the U.S., there are a number of communities with a ready supply of affordable retirement housing with challenging golf courses, both private and daily fee public facilities. Furthermore, with most new master planned golf communities, developers are drastically reducing prices in an effort to boost falling sales, and higher-priced golf properties are more reasonably priced than any time in recent memory.

Best Places to Retire For Affordable Golf Course Living

Even with these circumstances, retirees who want to live where they can spend their leisure time on the links would be well served to explore certain towns and cities where golf is a major focus and therefore where housing inventories and prices are more attractive. Here are a few suggestions where, not only are prices for retirement housing extremely reasonable, but also there is an abundance of good, quality golf courses which can be enjoyed at very moderate rates.

It may be surprising to some to discover that the most affordable retirement destinations are often located in or near what are also some of the most popular and best known golfing communities. Among such places is Pinehurst, North Carolina, long considered to be one of America's great golf resorts and home to a number of residential golf course developments, including the prestigious Pinehurst Club. In spite of the fact that most homes along the fairways can be pretty pricey, there are also a large number of resale homes and condos available at any given time for less than 0,000. In addition, several of the communities in and around Pinehurst and the neighboring small towns of Southern Pines and Aberdeen still have affordable building sites and resale homes.

Golf is also a major attraction in the mountains of western North Carolina, but here the price for homes and home sites located within a golf complex are among some of the highest in the country. However, if one looks a little closer at small towns like Brevard, Boone or Waynesville, or others around the Asheville area, single family homes are reasonably priced and yet not far removed from good golfing.

Most golfers are familiar with the golf courses that abound in and around the area of Hilton Head Island in coastal South Carolina, and while the home prices on the Island itself may be above the reach of the average retiree, there are a growing number of retirement communities in neighboring towns such as Bluffton with affordable homes, some of which feature golf courses as part of their amenities. South Carolina's best known golfing destination, Myrtle Beach and the Grand Stand, a sixty-mile strip filled with oceanfront hotels and golf courses extending into Brunswick County, North Carolina, still attract an increasing number of retirees who have found the area meets their requirements for their best place to retire.

Georgia and Tennessee, two other Southeastern states with moderate climates that permit golfing almost ten months out of the year, are both home to small towns noted as being highly desirable retirement destinations for golfers. Several designer courses, bearing the names of Arnold Palmer and Jack Nicklaus, have been carved out of the Georgia rural landscape along Lake Oconee. Initially, these developments were executive-style luxury communities, but a recent trend has been the arrival of new retirement properties, spearheaded by a Del Webb complex with a varied selection of affordable home designs near the picturesque small town of Greensboro.

And perched atop Tennessee's Cumberland Plateau, Crossville, which bills itself as the "Golf Capital of Tennessee," has been a major destination for retirees for the last thirty years. Lured by the presence of a number of affordable residential golf communities, the absence of a state income tax, a low cost of living and a thriving small town economy, retirees have made Crossville a major retirement and golfing destination.

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Find more information on best places to retire for golfers & cities and small towns for retirement living.

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Friday, December 7, 2012

e-Marketing Strategy: 7 Dimensions to Consider (the e-Marketing Mix)

What is e-Marketing?

e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt - that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the internet in the early 90's.

The frenzy around these new marketing techniques created by e-tailers and supported by the internet rapidly gave birth to a new dimension of what we knew as Marketing: the e-Marketing (electronic Marketing).

e-Marketing Strategy: 7 Dimensions to Consider (the e-Marketing Mix)

There are many definitions to what e-Marketing is, the simplest and shortest one being formulated by Mark Sceats: e-Marketing is Marketing that uses the internet as manifestation media. A working definition is that coming from a group of CISCO specialists: e-Marketing is the sum of all activities a business conducts through the internet with the purpose of finding, attracting, winning and retaining customers.

e-Marketing Strategy

The e-Marketing Strategy is normally based and built upon the principles that govern the traditional, offline Marketing - the well-known 4 P's (Product - Price - Promotion - Positioning) that form the classic Marketing mix. Add the extra 3 P's (People - Processes - Proof) and you got the whole extended Marketing mix.

Until here, there are no much aspects to differentiate e-Marketing from the traditional Marketing performed offline: the extended Marketing mix (4 + 3 P's) is built around the concept of "transactional" and its elements perform transactional functions defined by the exchange paradigm. What gives e-Marketing its uniqueness is a series of specific functions, relational functions, that can be synthesized in the 2P + 2C+ 3S formula: Personalization, Privacy, Customer Service, Community, Site, Security, Sales Promotion.

These 7 functions of the e-Marketing stay at the base of any e-Marketing strategy and they have a moderating character, unlike the classic Marketing mix that comprises situational functions only. Moderating functions of e-Marketing have the quality of moderate, operate upon all situational functions of the mix (the classic 4 P's) and upon each other.

1. Personalization

The fundamental concept of personalization as a part of the e-Marketing mix lies in the need of recognizing, identifying a certain customer in order to establish relations (establishing relations is a fundamental objective of Marketing). It is crucial to be able to identify our customers on individual level and gather all possible information about them, with the purpose of knowing our market and be able to develop customized, personalized products and services.

For example, a cookie strategically placed on the website visitor's computer can let us know vital information concerning the access speed available: in consequence, if we know the visitor is using a slow connection (eg. dial-up) we will offer a low-volume variation of our website, with reduced graphic content and no multimedia or flash applications. This will ease our customer's experience on our website and he will be prevented from leaving the website on the reason that it takes too long to load its pages.

Personalization can be applied to any component of the Marketing mix; therefore, it is a moderating function.

2. Privacy

Privacy is an element of the mix very much connected to the previous one - personalization. When we gather and store information about our customers and potential customers (therefore, when we perform the personalization part of the e-Marketing mix) a crucial issue arises: that of the way this information will be used, and by whom. A major task to do when implementing an e-Marketing strategy is that of creating and developing a policy upon access procedures to the collected information.

This is a duty and a must for any conscious marketer to consider all aspects of privacy, as long as data are collected and stored, data about individual persons.

Privacy is even more important when establishing the e-Marketing mix since there are many regulations and legal aspects to be considered regarding collection and usage of such information.

3. Customer Service

Customer service is one of the necessary and required activities among the support functions needed in transactional situations.

We will connect the apparition of the customer service processes to the inclusion of the "time" parameter in transactions. When switching from a situational perspective to a relational one, and e-Marketing is mostly based on a relational perspective, the marketer saw himself somehow forced into considering support and assistance on a non-temporal level, permanently, over time.

For these reasons, we should consider the Customer Service function (in its fullest and largest definition) as an essential one within the e-Marketing mix.

As we can easily figure out, the service (or assistance if you wish) can be performed upon any element from the classic 4 P's, hence its moderating character.

4. Community

We can all agree that e-Marketing is conditioned by the existence of this impressive network that the internet is. The merely existence of such a network implies that individuals as well as groups will eventually interact. A group of entities that interact for a common purpose is what we call a "community" and we will soon see why it is of absolute importance to participate, to be part of a community.

The Metcalf law (named after Robert Metcalf) states that the value of a network is given by the number of its components, more exactly the value of a network equals the square of the number of components. We can apply this simple law to communities, since they are a network: we will then conclude that the value of a community rises with the number of its members. This is the power of communities; this is why we have to be a part of it.

The customers / clients of a business can be seen as part of a community where they interact (either independent or influenced by the marketer) - therefore developing a community is a task to be performed by any business, even though it is not always seen as essential.

Interactions among members of such a community can address any of the other functions of e-Marketing, so it can be placed next to other moderating functions.

5. Site

We have seen and agreed that e-Marketing interactions take place on a digital media - the internet. But such interactions and relations also need a proper location, to be available at any moment and from any place - a digital location for digital interactions.

Such a location is what we call a "site", which is the most widespread name for it. It is now the time to mention that the "website" is merely a form of a "site" and should not be mistaken or seen as synonyms. The "site" can take other forms too, such as a Palm Pilot or any other handheld device, for example.

This special location, accessible through all sort of digital technologies is moderating all other functions of the e-Marketing - it is then a moderating function.

6. Security

The "security" function emerged as an essential function of e-Marketing once transactions began to be performed through internet channels.

What we need to keep in mind as marketers are the following two issues on security:

- security during transactions performed on our website, where we have to take all possible precautions that third parties will not be able to access any part of a developing transaction;

- security of data collected and stored, about our customers and visitors.

A honest marketer will have to consider these possible causes of further trouble and has to co-operate with the company's IT department in order to be able to formulate convincing (and true, honest!) messages towards the customers that their personal details are protected from unauthorized eyes.

7. Sales Promotion

At least but not last, we have to consider sales promotions when we build an e-Marketing strategy. Sales promotions are widely used in traditional Marketing as well, we all know this, and it is an excellent efficient strategy to achieve immediate sales goals in terms of volume.

This function counts on the marketer's ability to think creatively: a lot of work and inspiration is required in order to find new possibilities and new approaches for developing an efficient promotion plan.

On the other hand, the marketer needs to continuously keep up with the latest internet technologies and applications so that he can fully exploit them.

To conclude, we have seen that e-Marketing implies new dimensions to be considered aside of those inherited from the traditional Marketing. These dimensions revolve around the concept of relational functions and they are a must to be included in any e-Marketing strategy in order for it to be efficient and deliver results.

e-Marketing Strategy: 7 Dimensions to Consider (the e-Marketing Mix)
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Otilia Otlacan is a young certified professional with expertise in e-Marketing and e-Business, currently working as independent consultant and e-publisher. She developed and teach her own online course in "Principles of e-Marketing" and is also a volunteer Economics teacher.

You can contact her via her personal website at BRAINmarketing.net [http://www.brainmarketing.net] or check out her latest developing Marketing resources project at TeaWithEdge.com

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Monday, December 3, 2012

The Invisible Women of the Great Depression

During the Great Depression, women made up 25% of the work force, but their jobs were more unstable, temporary or seasonal then men, and the unemployment rate was much greater. There was also a decided bias and cultural view that "women didn't work" and in fact many who were employed full time often called themselves "homemakers." Neither men in the workforce, the unions, nor any branch of government were ready to accept the reality of working women, and this bias caused females intense hardship during the Great Depression.

The 1930's was particularly hard on single, divorced or widowed women, but it was harder still on women who weren't White. Women of color had to overcome both sexual and racial stereotyping. Black women in the North suffered an astounding 42.9% unemployment, while 23.2%. of White women were without work according to the 1937 census. In the South, both Black and White women were equally unemployed at 26%. In contrast, the unemployment rate for Black and White men in the North (38.9%/18.1%) and South (18%/16% respectively) were also lower than female counterparts.

The financial situation in Harlem was bleak even before the Great Depression. But afterward, the emerging Black working class in the North was decimated by wholesale layoffs of Black industrial workers. To be Black and a woman alone, made keeping a job or finding another one nearly impossible. The racial work hierarchy replaced Black women in waitressing or domestic work, with White women, now desperate for work, and willing to take steep wage cuts.

The Invisible Women of the Great Depression

Survival Entrepreneurs
At the start of the Depression, while one study found that homeless women were most likely factory and service workers, domestics, garment workers, waitresses and beauticians; another suggested that the beauty industry was a major source of income for Black women. These women, later known as "survivalist entrepreneurs," became self-employed in response to a desperate need to find an independent means of livelihood."

Replaced by White women in more traditional domestic work as cooks, maids, nurses, and laundresses, even skilled and educated Black women were so hopeless, ''that they actually offered their services at the so-called 'slave markets'-street corners where Negro women congregated to await White housewives who came daily to take their pick and bid wages down'' (Boyd, 2000 citing Drake and Cayton, 1945/1962:246). Moreover, the home domestic service was very difficult, if not impossible, to coordinate with family responsibilities, as the domestic servant was usually on call ''around the clock'' and was subject to the ''arbitrary power of individual employers.''


Inn Keepers and Hairdressers

Two occupations were sought out by Black women, in order to address both the need for income (or barter items) and their domestic responsibilities in northern cities during the Great Depression: (1) boarding house and lodging house keeping; and (2) hairdressing and beauty culture.

During the "Great Migration" of 1915-1930, thousands of Blacks from the South, mostly young, single men, streamed into Northern cities, looking for places to stay temporarily while they searched for housing and jobs. Housing these migrants created opportunities for Black working-class women,-now unemployed-to pay their rent.

According to one estimate, ''at least one-third'' of Black families in the urban North had lodgers or boarders during the Great Migration (Thomas, 1992:93, citing Henri, 1976). The need was so great, multiple boarders were housed, leading one survey of northern Black families to report that ''seventy-five percent of the Negro homes have so many lodgers that they are really hotels.''

Women were usually at the center of these webs of family and community networks within the Black community:

"They ''undertook the greatest part of the burden'' of helping the newcomers find interim housing. Women played ''connective and leadership roles'' in northern Black communities, not only because it was considered traditional "woman's work," but also because taking in boarders and lodgers helped Black women combine housework with an informal, income-producing activity (Grossman, 1989:133). In addition, boarding and lodging house keeping was often combined with other types of self-employment. Some of the Black women who kept boarders and lodgers also earned money by making artificial flowers and lamp shades at home." (Boyd, 2000)

In addition from 1890 to 1940, ''barbers and hairdressers'' were the largest segments of the Black business population, together comprising about one third of this population in 1940 (Boyd, 2000 citing Oak, 1949:48).

"Blacks tended to gravitate into these occupations because "White barbers, hairdressers, and beauticians were unwilling or unable to style the hair of Blacks or to provide the hair preparations and cosmetics used by them. Thus, Black barbers, hairdressers, and beauticians had a ''protected consumer market'' based on Whites' desires for social distance from Blacks and on the special demands of Black consumers. Accordingly, these Black entrepreneurs were sheltered from outside competitors and could monopolize the trades of beauty culture and hairdressing within their own communities.

Black women who were seeking jobs believed that one's appearance was a crucial factor in finding employment. Black self-help organizations in northern cities, such as the Urban League and the National Council of Negro Women, stressed the importance of good grooming to the newly arrived Black women from the South, advising them to have neat hair and clean nails when searching for work. Above all, the women were told avoid wearing ''head rags'' and ''dust caps'' in public (Boyd, 2000 citing Drake and Cayton, 1945/1962:247, 301; Grossman, 1989:150-151).

These warnings were particularly relevant to those who were looking for secretarial or white-collar jobs, for Black women needed straight hair and light skin to have any chance of obtaining such positions. Despite the hard times, beauty parlors and barber shops were the most numerous and viable Black-owned enterprises in Black communities (e.g., Boyd, 2000 citing Drake and Cayton, 1945/1962:450-451).

Black women entrepreneurs in the urban North also opened stores and restaurants, with modest savings ''as a means of securing a living'' (Boyd, 2000 citing Frazier, 1949:405). Called ''depression businesses,'' these marginal enterprises were often classified as proprietorships, even though they tended to operate out of ''houses, basements, and old buildings'' (Boyd, 2000 citing Drake and Cayton, 1945/1962:454).

"Food stores and eating and drinking places were the most common of these businesses, because, if they failed, their owners could still live off their stocks."

"Protestant Whites Only"
These businesses were a necessity for Black women, as the preference for hiring Whites climbed steeply during the Depression. In the Philadelphia Public Employment Office in 1932 & 1933, 68% of job orders for women specified "Whites Only." In New York City, Black women were forced to go to separate unemployment offices in Harlem to seek work. Black churches and church-related institutions, a traditional source of help to the Black community, were overwhelmed by the demand, during the 1930's. Municipal shelters, required to "accept everyone," still reported that Catholics and African American women were "particularly hard to place."

No one knows the numbers of Black women left homeless in the early thirty's, but it was no doubt substantial, and invisible to the mostly white investigators. Instead, the media chose to focus on, and publicize the plight of White, homeless, middle-class "white collar" workers, as, by 1931 and 1932, unemployment spread to this middle-class. White-collar and college-educated women, usually accustomed "to regular employment and stable domicile," became the "New Poor." We don't know the homeless rates for these women, beyond an educated guess, but of all the homeless in urban centers, 10% were suggested to be women. We do know, however, that the demand for "female beds" in shelters climbed from a bit over 3,000 in 1920 to 56,808 by 1932 in one city and in another, from 1929 -1930, demand rose 270%.

"Having an Address is a Luxury Now..."
Even these beds, however, were the last stop on the path towards homelessness and were designed for "habitually destitute" women, and avoided at all cost by those who were homeless for the first time. Some number ended up in shelters, but even more were not registered with any agency. Resources were few. Emergency home relief was restricted to families with dependent children until 1934. "Having an address is a luxury just now" an unemployed college woman told a social worker in 1932.

These newly destitute urban women were the shocked and dazed who drifted from one unemployment office to the next, resting in Grand Central or Pennsylvania station, and who rode the subway all night (the "five cent room"), or slept in the park, and who ate in penny kitchens. Slow to seek assistance, and fearful and ashamed to ask for charity, these women were often on the verge of starvation before they sought help. They were, according to one report, often the "saddest and most difficult to help." These women "starved slowly in furnished rooms. They sold their furniture, their clothes, and then their bodies."

The Emancipated Woman and Gender Myths
If cultural myths were that women "didn't work," then those that did were invisible. Their political voice was mute. Gender role demanded that women remain "someone's poor relation," who returned back to the rural homestead during times of trouble, to help out around the home, and were given shelter. These idyllic nurturing, pre-industrial mythical family homes were large enough to accommodate everyone. The new reality was much bleaker. Urban apartments, no bigger than two or three rooms, required "maiden aunts" or "single cousins" to "shift for themselves." What remained of the family was often a strained, overburdened, over-crowded household that often contained severe domestic troubles of its own.

In addition, few, other than African Americans, were with the rural roots to return to. And this assumed that a woman once emancipated and tasting past success would remain "malleable." The female role was an out-of-date myth, but was nonetheless a potent one. The "new woman" of the roaring twenties was now left without a social face during the Great Depression. Without a home--the quintessential element of womanhood--she was, paradoxically, ignored and invisible.

"...Neighborliness has been Stretched Beyond Human Endurance."
In reality, more than half of these employed women had never married, while others were divorced, deserted, separated or claimed to be widowed. We don't know how many were lesbian women. Some had dependent parents and siblings who relied on them for support. Fewer had children who were living with extended family. Women's wages were historically low for most female professions, and allowed little capacity for substantial "emergency" savings, but most of these women were financially independent. In Milwaukee, for example, 60% of those seeking help had been self-supporting in 1929. In New York, this figure was 85%. Their available work was often the most volatile and at risk. Some had been unemployed for months, while others for a year or more. With savings and insurance gone, they had tapped out their informal social networks. One social worker, in late 1931, testified to a Senate committee that "neighborliness has been stretched not only beyond its capacity but beyond human endurance."

Older women were often discriminated against because of their age, and their long history of living outside of traditional family systems. When work was available, it often specified, as did one job in Philadelphia, a demand for "white stenographers and clerks, under (age) 25."

The Invisible Woman
The Great Depression's effect on women, then, as it is now, was invisible to the eye. The tangible evidence of breadlines, Hoovervilles, and men selling apples on street corners, did not contain images of urban women. Unemployment, hunger and homelessness was considered a "man's problem" and the distress and despair was measured in that way. In photographic images, and news reports, destitute urban women were overlooked or not apparent. It was considered unseemly to be a homeless woman, and they were often hidden from public view, ushered in through back door entrances, and fed in private.

Partly, the problem lay in expectations. While homelessness in men had swelled periodically during periods of economic crisis, since the depression of the 1890's onward, large numbers of homeless women "on their own" were a new phenomenon. Public officials were unprepared: Without children, they were, early on, excluded from emergency shelters. One building with a capacity of 155 beds and six cribs, lodged over 56,000 "beds" during the third year of the depression. Still, these figures do not take account the number of women turned away, because they weren't White or Protestant.

As the Great Depression wore on, wanting only a way to make money, these women were excluded from "New Deal" work programs set up to help the unemployed. Men were seen as "breadwinners," holding greater claim to economic resources. While outreach and charitable agencies finally did emerge, they were often inadequate to meet the demand.

Whereas black women had particular hard times participating in the mainstream economy during the Great Depression, they did have some opportunity to find alternative employment within their own communities, because of unique migration patterns that had occurred during that period. White women, in contrast, had a keyhole opportunity, if they were young and of considerable skills, although their skin color alone offered them greater access to whatever traditional employment was still available.

The rejection of traditional female roles, and the desire for emancipation, however, put these women at profound risk once the economy collapsed. In any case, single women, with both black and white skin, fared worse and were invisible sufferers.

As we enter the Second Great Depression, who will be the new "invisible homeless" and will women, as a group, fare better this time?


References:

Abelson, E. (2003, Spring2003). Women Who Have No Men to Work for Them: Gender and Homelessness in the Great Depression, 1930-1934. Feminist Studies, 29(1), 104. Retrieved January 2, 2009, from Academic Search Premier database.

Boyd, R. (2000, December). Race, Labor Market Disadvantage, and Survivalist Entrepreneurship: Black Women in the Urban North During the Great Depression. Sociological Forum, 15(4), 647-670. Retrieved January 2, 2009, from Academic Search Premier database.

The Invisible Women of the Great Depression
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Kathy McMahon, Psy.D. collects stories from people all over the world, who are worried, anxious and depressed about Peak Oil, climate change, and the economic hard times ahead. She's been offering feedback to her readers at no charge, for more than two years at http://www.peakoilblues.com You can read stories of people who are in the process of making critical life change and transformation. Dr. McMahon welcomes stories and letters about coping with the world's current economy, energy, and environmental situation. Appropriate topics include stress management (fear, anxiety, worry, depression or insomnia,) how to simplify your life to live a frugal and debt free existence, personal finance, money management, bankruptcy and couples conflicts about contrasting values, goals and future visions.

Dr. McMahon is a clinical psychologist, a sex therapist, a specialist in marriage and family therapy, an academician, a writer and a chicken farmer. She's owned (and put to bed) a family-owned business that served home builders, generating over 1 million dollars in annual sale and advocates working from home. You can reach her at: PeakShrink AT PeakOilBlues DOT com.

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Friday, November 30, 2012

Impact of Social Media on Society

"Do you have Facebook?"
"Yes, of course. But I don't think you can find me, as there are too many people who have the same name as me. Try searching with my surname as well."
"Hey, you celebrated your birthday in K-Box, right? I saw the photos in your Facebook."
"Bro, I saw your comments about the YouTube video that I've posted in my blog. I'm happy that you are also deeply moved by the 'Dancing Peacock Man' as well."

Social media or "social networking" has almost become part of our daily lives and being tossed around over the past few years. It is like any other media such as newspaper, radio and television but it is far more than just about sharing information and ideas. Social networking tools like Twitter, Facebook, Flickr and Blogs have facilitated creation and exchange of ideas so quickly and widely than the conventional media. The power of define and control a brand is shifting from corporations and institutions to individuals and communities. It is no longer on the 5Cs (e.g. condominium, credit cards and car) that Singaporeans once talked about. Today, it is about the brand new Cs: creativity, communication, connection, creation (of new ideas and products), community (of shared interests), collaboration and (changing the game of) competition.

In January 2010, InSites Consulting has conducted an online survey with 2,884 consumers from over 14 countries between the ages of 18 to 55 years old on social networking. More than 90% of participants know at least 1 social networking site and 72% of participants are members of at least 1 social networking site. On the average, people have about 195 friends and they log in twice a day to social networking sites. However, 55% of the users cannot access their social network websites at work. In the past, not many adults were able to make more than 500 friends, but with social media, even a child or teenager can get to know more than 500 people in a few days by just clicking the mouse. Social media has devalued the traditional definition of "friend" where it means trust, support, compatible values, etc. Although we get to know more people, we are not able to build strong bond with all the people whom we met as our available time is limited. Hence, there is an upcoming social trend of people with wider social circles, but weaker ties (people we don't know very well but who provide us with useful information and ideas).

Impact of Social Media on Society

Social media also influences people's buying behaviours. Digital Influence Group reported that 91% of the people say consumer reviews are the #1 aid to buying decisions and 87% trust a friend's recommendation over critic's review. It is thrice more likely to trust peer opinions over advertising for purchasing decisions. 1 word-of-mouth conversation has an impact of 200 TV ads. With the prevalence use of social media, there is numerous news related to it from the most viewed YouTube video on "Armless pianist wins 'China's Got Talent'" to Web-assisted suicide cases (e.g. New Jersey college student who killed himself after video of him in a sexual encounter with another man was posted online). Thus, does social networking make us better or worse off as a society?

Positive Effects of Social Media

Besides having opportunity to know a lot of people in a fast and easy way, social media also helped teenagers who have social or physical mobility restrictions to build and maintain relationships with their friends and families. Children who go overseas to study can still stay in meaningful contact with their parents. To a greater extend, there is anecdotal evidence of positive outcomes from these technologies.

In 2008, President-elected Obama won the election through the effective use of social media to reach millions of audience or voters. The Obama campaign had generated and distributed huge amount of contents and messages across email, SMS, social media platforms and their websites. Obama and his campaign team fully understood the fundamental social need that everyone shares - the need of being "who we are". Therefore, the campaign sent the message as "Because It's about YOU" and chose the right form of media to connect with individuals, call for actions and create community for a social movement. They encouraged citizens to share their voices, hold discussion parties in houses and run their own campaign meetings. It truly changed the delivery of political message.

Obama campaign had made 5 million "friends" on more than 15 social networking sites (3 million friends on Facebook itself) and posted nearly 2,000 YouTube videos which were watched over 80 million times. At its peak, their website, MyBarackObama.com, had 8.5 million monthly visitors and produced 400,000 blog posts. In order to ensure that their contents were found by people, the Obama campaign spent .5 million on Google search in October alone, 0,000 on Advertising.com, 7,000 on Facebook in 2008, etc. Currently, Obama's Twitter account has close to 6 million followers.

In 2010, after the earthquake happened in Haiti, many of the official communication lines were down. The rest of the world was not able to grasp the full picture of the situation there. To facilitate the sharing of information and make up for the lack of information, social media came in very handy to report the news about the affected area on what happened and what help was needed. Tweets from many people provided an impressive overview of the ongoing events from the earthquake. BBC covered the event by combining tweets from the work of its reporter Matthew Price in Port-au-Prince at the ground. Guardian's live blog also used social media together with the information from other news organisations to report about the rescue mission.

It has been two years since CNN officially launched iReport as a section of its website where people can upload video material, with contact information. During the Haiti crisis, CNN had published a range of social media material but not all the materials were verified. The editorial staff would vet the reports from the citizen journalists and labeled them differently compared to unverified contents. On Facebook, a group, named "Earthquake Haiti", was formed to show support and share updates and news. It had more than 14,000 members and some users even pleaded for assistance to the injured Haitians in the group. Using email, Twitter and social networking sites like Facebook, thousands of volunteers as part of Project Ushahidi were able to map reports sent by people from Haiti.

The most impressive part of the social media's impact on Haiti is the charity text-message donations that soared to over million for the victims in Haiti. People interested in helping the victims are encouraged to text, tweet and publicize their support using various social networking sites. The Global Philanthropy Group had also started a campaign to ask wealthy people and celebrities, like Ben Stiller and John Legend to use Twitter and Facebook to encourage others to give to UNICEF. An aid worker, Saundra Schimmelpfennig, allowed the advice from other aid workers and donors to post on her blog regarding to choosing which charitable organisations to support. In the meantime, donors were asking questions in Twitter, Facebook and blogs about their donations and endorsements of their favourite charities. After every crisis, the social media for social cause becomes a more effective medium to spread the word.

Negative Effects of Social Media

There are always two sides of every coin. Social media is just a tool or mean for people to use. It is still up to the users on how to use this tool (just like a knife, can help you to cut food or hurt others). Pew Research Center's Internet & American Life Project and Elon University's Imagining the Internet Center conducted a study on "The Future of Online Socializing" from the highly engaged, diverse set of respondents to an online, opt-in survey consisted of 895 technology stakeholders and critics. The negative effects presented by the respondents included time spent online robs time from important face-to-face relationships; the internet fosters mostly shallow relationships; the act of leveraging the internet to engage in social connection exposes private information; the internet allows people to silo themselves, limiting their exposure to new ideas; and the internet is being used to engender intolerance.

Some respondents also highlighted that there will be development of some new psychological and medical syndromes that will be "variations of depression caused by the lack of meaningful quality relationships", and a "new world society". The term, "Social Networking", has begun to deceive the users to believe they are social creatures. For instance, spending a couple of hours using Farmville and chatting with friends concurrently does not convert into social skills. People become dependent on the technology and forget how to socialise in face-to-face context. The online personality of a person might be totally different from his/her offline character, causing chaos when the two personalities meet. It is apparent in online dating when the couple gets together in face-to-face for the first time. Their written profiles do not clearly represent their real-life characters. It is more enticing for people to type something that others want to hear than saying the truth.

Besides the "friendship", creators of social networking sites and users redefine the term, "privacy" in the Internet as well. The challenge in data privacy is to share data while protecting personally identifiable information. Almost any information posted on social networking sites is permanent. Whenever someone posts pictures or videos on the web, it becomes viral. When the user deletes a video from his/her social network, someone might have kept it and then posted it onto other sites like YouTube already. People post photographs and video files on social networking sites without thinking and the files can reappear at the worst possible time. In 2008, a video of a group of ACJC students hazing a female student in school on her birthday was circulated and another video of a SCDF recruit being "welcomed" (was hosed with water and tarred with shoe polish) to a local fire station made its way online.

Much news has been reported about online privacy breach in Facebook and Facebook is constantly revising their privacy policy and changing their privacy controls for the users. Interestingly, even when users delete their personal information and deactivate their Facebook account, Facebook will still keep that information and will continue to use it for data mining. A reporter asked whether the data will at least be anonymized. The Facebook representative declined to comment.

In the corporate world, human resource managers can access Facebook or MySpace to get to know about a candidate's true colours, especially when job seekers do not set their profiles to private. Research has found that almost half of employers have rejected a potential worker after finding incriminating material on their Facebook pages. Some employers have also checked the candidates' online details in Facebook pages to see if they are lying about their qualifications. Nowadays, younger generations have a complete disregard for their own privacy, opening doors to unwelcome predators or stalkers.

Impact of Social Media on Society
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Raymond Tay
Founder & Trainer of Leader's Wheel LLP

Having strong interest in personal development and helping others.

My Company Site: http://www.leaderswheel.com
My Learning Blog: http://www.leaderswheel.com/raymondtay

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Tuesday, November 27, 2012

TOP TEN Pound 4 Pound Best Boxer Ever

Before we start our list, I wanted to take some time to comment on 2 fighters that may have strong support in certain communities for being among the best ever, but truly do not have a place on the list.

NOT RANKED

Rocky Marciano - Won 49 Lost 0, 43 KO

TOP TEN Pound 4 Pound Best Boxer Ever

Ask any Italian who the greatest boxer ever was, and you will never hear the names Ali, Louis or Sugar. Nope. You will only hear the name Rocky Marciano, the only heavyweight champion to retire undefeated. To his credit, Rocky Marciano did make a habit of beating up his opponents in the ring. Add the fact that his most notable victory was over his childhood idle, Joe Louis, whom he sent back into retirement. But Joe was well past his prime. He also beat Archie Moore, but he also was already in his early forties. So to the entire nation of Italy and her children I say to you, Rocky Marciano could not beat any of the champions in my Top T.E.N.

Lennox Lewis - 41 wins, 2 losses, 1 draw, 32 KO

Lewis will most likely go down as one of the most intelligent, calculated champions ever. But that is not what pound for pound is based on. Lennox was able to capitalize on Tyson's jail term to reign as champion, then got out before the Klitchko brothers could undo the legacy he has manufactured for himself. He stayed an extra 4 years as an amateur to win a gold metal against younger opponents (Riddick Bowe for the medal bout). He then became champion only because Bowe gave up the title. He backed out of Tyson's way (accepting a huge multi-million dollar payoff from Don King as payment for Tyson taking his ranking) as he was climbing back up to regain the championship that was handed to him. I believe that history will judge him for the fake that he truly is.

And now, to the top ten best pound for pound boxers:

10 - Mike Tyson - 50 wins, 5 losses, 2 no contests, 44 KO

No other fighter has been called "the baddest man on the planet". Mike Tyson was perhaps the most feared person in boxing history. Up until Buster Douglas embarrassed Iron Mike, Mike Tyson made fighters give up. Going up through the amateur ranks, boxers actually lost on purpose so as to not fight Tyson in tournaments. How ironic that Tyson's worst defeat was not to a boxer, but to a beauty pageant contestant named Desiree Washington. There is a great chance that had Tyson not suffered a 3-year setback, he would have easily moved up and be universally recognized as one of the best ever.

9 - (Big) George Foreman - Won 76 lost 5, 68 KO

Foreman's biggest enemy opponent has always been himself. He could not accept defeat. After making his name as one of the most dominant fighter ever, his loss to Ali took him out of professional boxing for over a year. He made his first comeback attempt in 1977, knocking out his next 5 opponents (including Frazier, again), only to retire after losing a 12 round decision. A decade later, Foreman made an improbable comeback at the age of 38. Foreman made it again near the top of the boxing rankings, and despite suffering setbacks against Holyfield and Tommy Morrison, Foreman shocked the world when he stunned Michael Moore with a knock out in the 10th round. His next few bouts further proved that even unto his late 40th, Foreman was still a formidable force.

8 - (Sugar) Ray Leonard - 36 Wins, 3 Loss, 1 Draw, 25 KO

Leonard has to be on this list if only for the pure psychology he was able to inflict on his opponents. Only Ali could get into his opponents head more. Add to that all the titles his has own, in multiple weight divisions, and you have your number 8 all time. Like most great fighters, he just did not know when to quit, so you will have to ignore the last few fights of his career. Sugar Ray beat them all, from Duran (No Mas, No Mas), to Hagler, then Hearns, Sugar Ray's stock only dropped because of his own issues. He first retired due to a detached retina, and it can be argued that a serious cocaine habit between 84 and 89 further damaged his career.

7 - (Marvelous) Marvin Hagler - 62 Wins, 3 Losses, 2 Draws, 52 KO

Yes, we have the Marvelous one ahead of Leonard, even though Leonard beat Hagler in their one encounter. Hagler was so distraught by that loss that he left before, and even refuses to talk about that fight today. Hagler's only 2 losses were early on in his career, and he responded to them by beating both fighters. He would have continued to dominate the middleweight division had he not suffered the mentally debilitating loss to Leonard. While Hopkins has been middleweight champion longer, with more title defenses, it can be argued that he never faced opponents the caliber of Duran and Hearns, both of whom Hagler defeated.

6 - Archie Moore - 181 wins, 24 losses, 9 draws and 1 no contest, 145 KO

Looking at the record, it is easy to see why the "Old Mongoose" or "Ancient Archie" has made it to the list. Archie's career spanned over 4 decades, and it the only fighter to have faced by Rocky Marciano and Muhammed Ali. Archie was a better Light Heavyweight than he was a pure Heavyweight. He had his light heavyweight title stripped from him twice because he was too busy fighting at a higher weight class. No other fighter has knocked out as many professional opponents as Archie.

5 - Roy Jones Jr - 49 wins, 3 losses, 38 KO

This particular selection is highly debatable, and may end with Roy's removal from the list completely. While there is no denying his talent, there is question as to if his showmanship and opponent section unfairly propelled him into his status. Winning a championship fight after playing paid basketball the same day was previously unheard of. As was becoming a champion at middleweight all the way up to heavyweight. Before his last two fights, Jones' only defeat was a bogus call after he was disqualified against Montell Griffin, which he quickly avenged. Jones has at least warranted due considering, and an initial entry to the list.

4 - Joe (Brown Bomber) Louis - Won 68 Lost 3, 54 KO

While there seems to be some dispute over whether 5 of his victories by KO were exhibition matches or not, there is a consensus not take seriously 2 of his 3 losses in failed comeback attempts. The last, and most humiliating defeat was an 8th round KO through the ropes by Rocky Marciano. The Brown Bomber was so much in debt, that he tried to come back well past his prime. The fact that so much cultural identify was thrust upon his shoulders, made Joe Louis not only one of the greatest pure fighters, but a true icon for America's 2nd class citizens. Joe will be best known for his 1st round KO over Germany's Max Schmeling in 1938. Schmeling beat the favored Louis in 12 years only a few years earlier. Even when Joe won the Heavyweight title by knockout, he refused to be called champion until he settled the score with Schmeling. It is this attitude that made him a national hero despite his color.

3 - Julio Cesar Chavez - Won 104 Lost 5, 2 draws, 80 KO

Julio is a Mexican world champion boxer who won world titles in 3 different divisions. Among the world champions that Chávez defeated in his career are Edwin Rosario, Jose Luis Ramirez, Rocky Lockridge, Meldrick Taylor, Roger Mayweather, Sammy Fuentes, Héctor "Macho" Camacho, Juan Laporte, and Tony López. Chavez went 13 years before not winning a fight, with a draw to Pernell Whitaker, and it was another year later before he suffered his first defeat which was avenged 4 months later. Only in his last 8 years of his 24 year career did Chavez acount for 4 of his 5 losses to 3 different oppenents. He was able to avenge his lose to Willey Wise, but failed in second attempt to Oscar De La Hoya.

2 - Muhammed (Louisville Lip) Ali - won 56 Lost 5, 37 KO

In my book, Ali will also go down as one of the greatest human beings of all time. As purely a boxer, only a "what could have been" during his 3 year lay off after refusing to go to Vietnam prevents him from being the best ever. He came back after 3 years to lose his first of three asking Joe Frazier. Both were undefeated at the time. The same happened with Ken Norton. In both cases, Ali came back to whup them in the next 2 fights. Although the two became friends later on, Ali is also credited with knocking Foreman out in the ring, out of boxing, and onto the pulpit. Leon Spinks got Ali during his declining years, but Ali still come back to beat him in 1979. What happened to Ali in the next two fights against Holmes and Berbick is eerily similar to what is happening now with Roy Jones Jr. In neither case, should those 2 fights be included into what was an otherwise spectacular career.

1 - (Sugar) Ray Robinson 179 wins, 19 losses, 6 draws, 2 no contests, 109 KO

While many fighters have held that nickname over the years, none have been as sweet as Ray Robinson, whose real name was actually Walker Smith Jr. Robinson won the middleweight title an unprecedented 5 times. Even Muhammed Ali referred to Sugar Ray as the greatest fighter ever (it is rumoured that Robinson actually refused to give Ali an autograph when Ali met him while Ali was still young, and Clay). Unlike Moore, the majority of Robinson's losses came at the end of his career.

Honorable Mention

Floyd Mayweather Jr - 32 Wins, 0 Losses, 21 Knockouts

Now regarded (arguably) as the best active pound for pound boxer

Roberto Duran - 103 Wins, 16 Loss, 69 Knockouts

He will forever by scarred by his 8th round quit job on Sugar Ray Leonard.

Evander (Real Deal) Holyfield - 38 Wins, 7 Losses, 2 Draw, 25 KO

Was undisputed cruiserweight and heavyweight champion of the world. He also was the man that destroyed the aura that was Mike Tyson. He will have his place in boxing history, but not as one of the greatest ever.

(Smokin') Joe Frazier - 32 wins, 4 losses, 1 draw, 27 KO

Also one of the most feared fighters ever, but 2 losses to Ali and Foreman will keep him off this list.

Thomas Hearns - 59 wins 4 Loss 1 Draw, 46 KO

AKA "the Hit Man" and "the Motor City Cobra", Hearns won seven world championships in six weight classes during his 22 year pro career. But losses to Leonard (his first ever) and Hagler will keep him off the list.

Bernard Hopkins - 45 wins, 2 losses, 1 draw, 1 NC, 32 KO

More so than Hagler, Hopkins had a slow start to his career. When he finally won the belt, he has defended against the best of the 90's and 2000. He may end up considered in the 10 top yet.

TOP TEN Pound 4 Pound Best Boxer Ever
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Gary Whittaker is the editor of T.E.N Magazine. You can visit the site at [http://www.tenwebzine.com]. You will be able to find more great articles on sports, politics or other subjects, so check it out!

editor@tenwebzine.com

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Friday, November 23, 2012

Christian Grants

Are you looking for Christian grants but fear that you will have a hard time having your Christian grants proposal accepted in a secular society? Don't worry, there are ways to get the money your church, or Christian school needs. Many government grants accept faith based competition for funds allocated to serving the poor and at-risk populations. You can apply for federal and state money to help with the nutritional, housing, health and educational needs of your congregation and community.

A good resource for this is the Center for Faith Based and Community Initiatives. The Center was created by President Bush's Faith Based and Community Initiative in 2001, and is designed to help the federal government better collaborate with grassroots and nonprofit groups to reinforce and support the work they do. The U.S. Department of Health and Human Services (HHS) sponsors a web page that features a compilation of HHS funding opportunities listed by topic and program office, with guidance on how organizations should apply.

But what if you are looking for money to sponsor specific religious goals (like evangelism, missions, pastor education, church building funds, bible translation, etc.)? In that case, your best bet for receiving a Christian grants is to go to private philanthropic organizations and foundations.

Christian Grants

Many of these are listed here: Christian Grants

One of the biggest and best resources out there for Christian grants is the Lilly Endowment Inc.
Lilly Endowment Inc. is an Indianapolis based, private philanthropic foundation created in 1937 by three members of the Lilly family - J.K. Lilly Sr. and sons J.K. Jr. and Eli - through gifts of stock in their pharmaceutical business, Eli Lilly and Company.

The endowment gives Christian grants for efforts:

-to deepen and enrich the religious lives of American Christians, primarily though strengthening their churches;

-to support the recruitment and education of a new generation of talented ministers and other religious leaders;

-to encourage theological reflection and religious practices that cover the wisdom of our Christian tradition for our contemporary situation;

-to support scholars and educators who seek to help the American people better understand contemporary religion and the role it plays in our public and personal lives;

-and to strengthen the contributions that religious ideas, practices, values, and institutions make to the common good of our society.

Just a few examples of what the Lilly Endowment has funded are; worship training and mentoring at Christian colleges, Christian ethics studies and publications, and the national clergy renewal program.

The national clergy renewal program is a very unique Christian grants program indeed. In this program the Endowment provides as many as 120 grants of up to ,000 each, directly to Christian congregations for the support of a renewal program for their pastor. A master of divinity degree is the minimum educational requirement to apply for this grant. Deadlines for proposals are generally in May, with announcements of recipients made in October.

In the words of the Endowment " renewal periods are not vacations but times for intentional exploration and reflection, for drinking again from God's life giving waters and for regaining the enthusiasm and creativity for ministry. .. When well-prepared, thoughtful, imaginative, able and caring pastors lead congregations, these communities of faith tend to thrive."

Christian Grants
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Search Christian Grants Here: Christian Grants [http://www.azogroup.com/Christian-Grants]

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Monday, November 19, 2012

Is The "Long Island Medium" Real? The Truth About Celebrity Psychics

Are TV psychics and mediums real, or just good for entertainment purposes alone? Are the shows scripted in advance.....or are the readings really as impressive as they appear on the show? And what about the most POPULAR medium on TV today - The "Long Island Medium" with Theresa Caputo, is she the real deal......or simply just another person pretending to communicate with spirits for money, fame and celebrity prestige? In this article we are going to take a quick and easy look at the Long Island Medium TV show, and I'll share my personal opinion on whether I believe she is doing something truly extraordinary, or simply makes for good TV instead. Curious to know more? Continue reading as we take a closer look below!

My Personal Psychic Experiences

First, of course ALL of this is just my own personal opinion, and based on many years of research, publishing and adventures in the psychic realm. (as I've written well over 1000 published articles on psychic phenomena and maintain a whole slew of blogs, websites and social communities in the psychic field)

Is The "Long Island Medium" Real? The Truth About Celebrity Psychics

With that said, I've had hundreds of readings myself, and feel like I'm a pretty good judge at who is the real deal....and who is just enjoying a good ride up the totem pole of success!

When I first started watching the show...

I was a bit skeptical, to say the least. While I'm definitely a true blue believer in the authenticity of MANY psychic mediums, (through personal experience and rigorous research) I'm also very well aware that many, especially on TV, are often much more about entertainment, than genuine ethereal enlightenment.

At first, many of Theresa's messages were a bit vague for my tastes and with so much "1 to 1" contact, cold reading.....or picking up non verbal cues from clients, is a HUGE risk as well.

(Note: This is BIG reason most people who study psychic mediums prefer to test them on the phone....with no direct visual contact with the people they're reading. This is often called "blind" readings for that reason)

Over a number of shows, and doing some of my own research by talking to other people in the field, my opinion started to change in her favor.

Watching a few shows this weekend, I was impressed by some of the seemingly spontaneous reactions of people who Theresa "read" in unexpected places, and the super specific information she shared with each of them. (and of course, their reactions to what she shared which is very hard to script, and seemed to reflect genuine amazement and incredulity at the accuracy of what they were told)

At the end of the day, it's VERY difficult to gauge how accurate a medium is on TV. The format makes it very tough to judge.....as it's TV, and designed to entertain us, and keep us coming back. Plus, we have no idea how much is "omitted" as well, and this keeps my skeptical guard up, even today.

That said, I'm impressed with "The Long Island Medium" and it's pretty good TV, too! As someone who has had personal experiences (and readings) with some of the biggest names in celebrity mediumship (people like John Edward and the like, who I believe is 100% authentic) I'm definitely interested in learning more about Theresa Caputo....and when available, would be very interested in seeing her face to face as well!

The only real downside of investigating famous psychics, mediums and clairvoyants?

Cost. Most of the better known celebrity psychics charge such a large amount for a reading, that the general public is priced out of the equation. The good news is, you DON'T have to pay a fortune to a celebrity psychic to get an amazing reading, and often......you can find local or telephone readers who are equally as good, for a fraction, of the fraction of the cost. As I've said many times in the past.....my WORST reading ever cost me over 00 (with a famous psychic who I had to travel to see) and one my best, cost and literally blew me away.....without having to get off my sofa to boot!

Is The "Long Island Medium" Real? The Truth About Celebrity Psychics
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WARNING! Don't get scammed by another "fake" Psychic EVER Again!

Skeptical? Good! Get a Authentic Psychic Reading Right HERE!

(Special Readings Available For Skeptics, the Curious or People Who Just NEED To PROVE Genuine Psychic Abilities are True!)

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Thursday, November 15, 2012

Top 25 Undergraduate Schools

With competition rising fiercely for admission into a good undergraduate school and the choice of subjects, school curriculum expanding with it, choosing the best undergraduate school can be confusing. There are large, small, public, private, urban and rural undergraduate schools to select from; while some are appealing because of their inviting locale in a countryside setting or in the midst of a cosmopolitan setting others lure the students with their state-of-the-art facilities and distinguished host of teachers.

The list of top 25 undergraduate schools listed below have many diverse traits and distinct characteristics, however the common thread running through them is that of the promise of the best education ever. The undergraduate school curriculum of these top 25 schools is unparalleled and makes them stand apart as the institutions of great learning.

Best Ivy undergraduate school

Top 25 Undergraduate Schools

Yale University, New Haven, Connecticut Yale president Richard Levin is a leader and a visionary and has been tireless in his efforts to change ED admissions policies, making it a one of the many reasons for it being the vied for the number one position and topping the student's list for admissions. A big attraction of the undergraduate experience for students is the residential-college system. Students live in one of twelve colleges, each with its own distinct personality, under the guidance of a master and a dean.

Best School for Entrepreneurs

Pennsylvania State University, University Park, Pa.

Six of the campus's 10 undergraduate schools offer entrepreneurship courses. The Smeal College of Business and the College of Engineering are the most natural partners, with joint programs to show engineers how to run businesses and to teach business students the latest technology. Hotel-management students operate two on-campus hotels and conference centres where they're involved in everything from food service to staffing the front desk while the College of Communications focuses on entrepreneurship in the Information Age.

Big 10 School - Northwestern University, Evanston, Ill

Comprising of six undergraduate schools, Northwestern University attracts students with diverse aspirations including budding actors, journalists, engineers and teachers as well as a host of liberal-arts students. Each school is world renown and attracts the best minds from across the globe. Set in Evanston at the edge of the bustling Cosmo polis of Chicago, Northwestern offers its students the best of both worlds.

Best Architectural School - Massachusetts Institute of Technology, Cambridge, Massachusetts

President Charles Vest initiated an ambitious billion construction program at MIT which includes the Steven Holl's Simmons Hall, a aluminium-clad dormitory as well as the Fumihiko Maki's expansion of the Media Lab. The more famous building is that of the Stata Center, a computer-science landmark by Frank Gehry containing labs for the "intelligence sciences" and connected corridors and public spaces to encourage spontaneous collaboration. MIT calls it an "intellectual village."

Best school of for Arts - Juilliard School, New York, N.Y.

With a history of more than a hundred years, Julliard is known as one the most famous undergraduate school of arts and can boast of an impressive alumni list the likes of the actor Kevin Kline, violinist Itzhak Perlman and choreographer Lar Lubovitch. To celebrate this glory, the school has introduced new choreography, productions and performances. Only a few select students comprising of musicians, dancers and actors get chosen every year to showcase their talent in the Juilliard Theatre right next to Lincoln Centre. That's the best inspiration for any aspiring star.

Best Library- Harvard University, Cambridge, Massachusetts

Harvard's library system ranks with the best of any kind in the country, even as compared to the Library of Congress. The collection which includes more than 15 million volumes, 5.5 million microforms, 6.5 million manuscripts and 5 million other research materials such as photographs, maps and recordings is the largest in the world. Harvard's digital collection is particularly strong, and is hugely beneficial for students who want access to any existing online journal

Best Riding School - Hollins University, Roanoke, Virginia

Situated in the breathtaking locale of Virginia's horse country, Hollins undergraduate school is known for its exceptional training for equestriennes. The school is a regular winner of the Old Dominion Athletic Conference championship, and the Hollins team has won ten times in the Intercollegiate Horse Show Association. Although many Hollins students work with horses after graduation as trainers, riders or veterinarians, the school also offers a strong liberal-arts program and a highly regarded creative-writing curriculum. It is famous for its celebrity alumni the likes of Margaret Wise Brown, Annie Dillard and Lee Smith.

Best undergraduate school for diversity-Wesleyan University, Middletown, Connecticut

Dean of Admissions Nancy Meislahn believes that only a large cross section of society from across the globe can contribute to the intellectual diversity of an educational system. Wesleyan's student population comprises of one third coloured people and 7% international students. An additional 15% are the first in their family to attend a four-year college. It offers a huge diversity of shared learning and wide range of perspective to the classroom.

Best Tech Savvy School - Dartmouth College, Hanover, N.H

This undergraduate school has been in the forefront of technological revolution ever since professors John Kemeny and Thomas Kurtz, forty years ago, not only realized the importance of computers but were responsible for creating the computer language BASIC. It is known to have the first e-mail programs and an early campus computer network. Dartmouth was also the first Ivy to install WiFi on campus. The school offers free software to students so they can turn their laptops into telephones using the school's WiFi.

Best Fitness School - University of Virginia, Charlottesville, Virginia

Following the adage of Thomas Jefferson, the founder of UVA, who advocated that a strong body makes the mind strong, UVA offers both varsity competitors and weekend warriors some of the best fitness facilities in the country. Students benefit hugely from the four indoor recreation centres, which together make up 300,000 square feet of pools, running tracks, weight rooms and classrooms for yoga and kickboxing. The school also maintains a 23-acre park for outdoor field sports and jogging.

Best Honor Code - Haverford College, Haverford, Pa.

The honor code is central to the college's values and includes every aspect of academic and social life. Rob Killion, Director of Admissions says that the founder, Haverford expects people to learn from one another, debate and argue with one another--but to do so respectfully. It is an academically rigorous liberal-arts college that advocates take-home and non-supervised exams as well as students living in dorms, without resident advisers

Best school for studying abroad - Tufts University, Medford, Massachusetts

The mission at Tufts is simple - to teach students to be world citizens. Tufts likes students who want to study abroad which translates into a strong language requirement, and a chance to learn a new culture in one of Tufts's own centres in countries like Germany, Chile, China or Ghana. About 40% of Tufts juniors are travelling across the world during the academic year.

Best School for Politics - George Washington University, Washington, D.C

With a campus close to the World Bank and a stone's throw away from the White House, GWU is a dream college for every Political Science major. Many of the professors are consultants to top government officials thus bringing a real, practical and intelligent perspective to the classroom. The school also encourages internships at government agencies, think tanks and advocacy organizations.

Best school for Double Majors - Rice University, Houston, Texas

Rice allows its students to explore their passions and requires them to commit to their majors only in the Junior Year unlike most schools who ask for it in the Sophomore Year. With an ambitious student body, many of them go for double majors. The most common combination is science and humanities. The school is best known for its engineering and science curriculum, but the social sciences are also becoming strong.

Best school for Greeks with brains- University of Michigan, Ann Arbor, Mich

Michigan is known for its multi-disciplinary approach including everything from music to medicine. A good eclectic mix of academics and a lively social life, it offers its students everything. About 15% of undergrads go Greek, which students say helps them find a friendlier community within the vast student population. Fraternities and sororities are especially popular with the many out-of-state students.

Best school for Hot and Dry - Pomona College, Claremont, Calif.

Pomona is one of five colleges of the Claremont University where students experience the best of both worlds - the academically challenging environment of a small New England liberal-arts college with year-round California sunshine. A combination that is attractive and motivating, the applications are up by almost 30% in the last few years. Students also can explore the academic and social resources of the other Claremont colleges, including Pitzer, Harvey Mudd and Scripps. But none of the colleges will be tapping a keg during "dry week," a tradition at the start of the year during wherein no alcohol is allowed on campus.

Best State University - University of Texas at Austin

Although University of Texas Austin has attained the distinction of a laid-back campus, it is no place for slackers. With 50,000 students (more than any other school in the country), UT boasts some of the nation's best business, law and engineering schools. Besides football, it has 900 student organizations that should keep you going.

Best school for landing a job - Carnegie Mellon University, Pittsburgh, Pa

Practical approach and hands-on experience is the most important part of life at Carnegie Mellon. The school has 12 programs including computer science, engineering and drama which are very famous. The school takes pride in being on the cutting edge in every field and encourages students to think about applying what they learn to the real world. About 70 percent of Carnegie Mellon students have a job offer when they graduate.

Best school for Health Careers - University of North Carolina, Chapel Hill, N.C.

One of the top public universities in the US, UNC-Chapel Hill offers students a choice of more than 50 majors. But the main attraction for future doctors, nurses and other health professionals is the opportunity to study at a campus with all health disciplines in one place. The School of Nursing and the School of Public Health both have undergraduate programs. At the School of Medicine, undergrads can earn degrees in radiology science or clinical laboratory practice.

Best school for Individualists - Oberlin College, Oberlin, Ohio

Oberlin comprises of the College of Arts and Sciences and the Conservatory of Music. It has a unique approach to life and learning and the undergraduate school curriculum offers innovative subject matter like - Death and the Art of Dying, American Mixed Blood, and Destination: L.A. The student-run Experimental College lets undergraduates teach courses of their own creation, like Making Your Own Mobile or Mythology and Epic Storytelling in "Lord of the Rings." This eccentricity is very rewarding and Oberlin graduates have more Ph.D.s than alumni of any other liberal-arts college.

Best school for city haters - Cornell University, Ithaca, N.Y.

Cornell's rural, upstate New York campus is bounded by deep gorges, spectacular scenery and a beautiful rural setting. However, it has one of the most rigorous and challenging curriculum that draws only the best minds. The school's greatest attraction is its academic diversity, with top-ranked undergraduate schools of engineering, arts and sciences, architecture, hotel administration, industrial and labour relations, agriculture and human ecology.

Best school for city lovers - New York University, New York, N.Y.

With the Olsen twins Mary-Kate and Ashley lending NYU some of its fame, it is a school loved by the urban and the hip. Despite the 9/11 catastrophe, it continues to draw crowds of talented students. One of the top attractions is the Tisch School of the Arts, which nurtures future actors, dancers and screenwriters. The business school is also highly rated, and students can take advantage of internships on Wall Street. The campus of NYU is not structured in the strictest sense; in fact buildings scattered throughout the Greenwich Village, most students like to believe that they have the whole city as the campus to explore.

Best Military School - U.S. Naval Academy, Annapolis, Md.

The four-year undergraduate curriculum at Annapolis is tough and technically oriented, with core requirements in engineering, natural sciences, humanities and social sciences. Traditions play a huge part in campus life. "When you first show up for classes in the fall, students begin counting down the number of days until the Army-Navy game," says Cmdr. Tim Disher, admissions officer. Graduates become commissioned officers in the Navy or the Marine Corps.

Best undergraduate school for scholarships - Berea College, Berea, Ky.
The 1,500 students at Berea come from families with average household incomes of only ,000, and 80% have grown up in southern Appalachia, a region that spans nine states with some of the most remote and poor rural communities in the country. Berea's mission is unique in that it believes in promoting education by giving scholarships to the poor but deserving. All students get full-tuition scholarships, although they do have to pay for their room, board and books. However, scholarships are available for those as well. Students are required to work--many of them at jobs on campus that help to keep Berea's costs down.

Best Surf and Ski School - University of California, Santa Barbara

It is known to be the most beautiful campus located at the edge of the Pacific. UCSB also boasts Nobel Prize winners on its faculty, top research centres in science and technology and an extensive study-abroad program. Aside from the top academics, the various recreation programs offered attract many of the students. The campus has its own beaches where students can surf, and the Big Bear ski resort is just a few hours' drive away.

Top 25 Undergraduate Schools
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